Senior Consultant, Quantitative Analytics
Alona is a quantitative consultant with project and team management experience. She helps technology clients achieve their strategic goals by providing data-driven recommendations for optimizing revenue. She uses data analytics supplemented with rigorous market research and industry best practices to support conclusions. In the past, she worked at Simon-Kucher & Partners, a leading strategy consulting firm specializing in pricing and marketing.
Project experience (selection):
Standardized pricing and discounting strategy across the North American division of a $1.5B/yr. colocation provider. Designed and developed data-driven target pricing tool based on quantification of key pricing drivers to enforce consistency across the sales organization and extract maximum customer willingness-to-pay. Tool approved by senior management and rolled out to a 150-strong US sales force gaining 100% adoption within the first year.
Delivered multi-regional price increase guidance for the interconnection product of the same colocation client. Led client, vendor, and internal teams in designing and implementing a conjoint-based market research study across US and Europe to understand price sensitivity by customer vertical. Identified a projected $250M of additional revenue over 5 years.
Facilitated strategy workshop with senior stakeholders to harmonize price metrics across the portfolio products of a $500M/yr. Enterprise Software client transitioning from perpetual license model to SaaS.
Presented a 25% top-line growth opportunity to executive leadership of a fast growth software company resulting from tactical price increases on selected bundles. Created scenario model to evaluate impact of attrition. All recommendations implemented within the year.
Completed multiple projects for world-leading consumer goods manufacturers in the UK and Russia. Built revenue, cost, and ROI models to evaluate business performance and performed in-depth market analysis.
BA Hons Natural Sciences, University of Cambridge, Cambridge, UK
Expert in Excel, VBA, Oracle Crystal Ball / OptQuest (predictive forecasting/optimization tools); experienced in Sawtooth (conjoint design and analysis) and Google Analytics; some experience in C and SQL