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Alona

Senior Consultant, Quantitative Analytics

Alona is a quantitative consultant with project and team management experience. She helps technology clients achieve their strategic goals by providing data-driven recommendations for optimizing revenue. She uses data analytics supplemented with rigorous market research and industry best practices to support conclusions. In the past, she worked at Simon-Kucher & Partners, a leading strategy consulting firm specializing in pricing and marketing.  

Project experience (selection):

  • Standardized pricing and discounting strategy across the North American division of a $1.5B/yr. colocation provider. Designed and developed data-driven target pricing tool based on quantification of key pricing drivers to enforce consistency across the sales organization and extract maximum customer willingness-to-pay. Tool approved by senior management and rolled out to a 150-strong US sales force gaining 100% adoption within the first year.

  • Delivered multi-regional price increase guidance for the interconnection product of the same colocation client. Led client, vendor, and internal teams in designing and implementing a conjoint-based market research study across US and Europe to understand price sensitivity by customer vertical. Identified a projected $250M of additional revenue over 5 years.

  • Facilitated strategy workshop with senior stakeholders to harmonize price metrics across the portfolio products of a $500M/yr. Enterprise Software client transitioning from perpetual license model to SaaS.

  • Presented a 25% top-line growth opportunity to executive leadership of a fast growth software company resulting from tactical price increases on selected bundles. Created scenario model to evaluate impact of attrition. All recommendations implemented within the year.

  • Completed multiple projects for world-leading consumer goods manufacturers in the UK and Russia. Built revenue, cost, and ROI models to evaluate business performance and performed in-depth market analysis.

Education: 

BA Hons Natural Sciences, University of Cambridge, Cambridge, UK

Technical:

Expert in Excel, VBA, Oracle Crystal Ball / OptQuest (predictive forecasting/optimization tools); experienced in Sawtooth (conjoint design and analysis) and Google Analytics; some experience in C and SQL